A 3D animation celebrating Laneige's Strawberry Shortcake Lip Sleeping Mask, exploring playful product storytelling through motion and composition. Drawing inspiration from the Strawberry Shortcake animated film and its nostalgic aesthetic, the piece balances lighthearted charm with premium beauty brand standards.
2025
3D Animator
Art Director
Concept Development
3D Animation
Product Rendering
Post Production
This personal project was created to bring Laneige's strawberry shortcake flavor to life through 3D animation. The visual direction takes cues from the Strawberry Shortcake film's dreamy aesthetic - soft textures, pastel tones, and gentle motion - while keeping the sophistication Laneige is known for. The animation focuses on product presentation and atmosphere, creating a world that feels both nostalgic and contemporary. The work was engaged by Laneige ANZ and Laneige US social media teams, demonstrating alignment between the creative direction and brand vision.
A 3D animation celebrating Laneige's Strawberry Shortcake Lip Sleeping Mask, exploring playful product storytelling through motion and composition. Drawing inspiration from the Strawberry Shortcake animated film and its nostalgic aesthetic, the piece balances lighthearted charm with premium beauty brand standards.
2025
3D Animator
Art Director
Concept Development
3D Animation
Product Rendering
Post Production
This personal project was created to bring Laneige's strawberry shortcake flavor to life through 3D animation. The visual direction takes cues from the Strawberry Shortcake film's dreamy aesthetic - soft textures, pastel tones, and gentle motion - while keeping the sophistication Laneige is known for. The animation focuses on product presentation and atmosphere, creating a world that feels both nostalgic and contemporary. The work was engaged by Laneige ANZ and Laneige US social media teams, demonstrating alignment between the creative direction and brand vision.
A 3D animation celebrating Laneige's Strawberry Shortcake Lip Sleeping Mask, exploring playful product storytelling through motion and composition. Drawing inspiration from the Strawberry Shortcake animated film and its nostalgic aesthetic, the piece balances lighthearted charm with premium beauty brand standards.
2025
3D Animator
Art Director
Concept Development
3D Animation
Product Rendering
Post Production
This personal project was created to bring Laneige's strawberry shortcake flavor to life through 3D animation. The visual direction takes cues from the Strawberry Shortcake film's dreamy aesthetic - soft textures, pastel tones, and gentle motion - while keeping the sophistication Laneige is known for. The animation focuses on product presentation and atmosphere, creating a world that feels both nostalgic and contemporary. The work was engaged by Laneige ANZ and Laneige US social media teams, demonstrating alignment between the creative direction and brand vision.